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Product and content

A catalogue from which all channels take the same thing.

Families, variants, attributes, categories and price lists in one place. Data is imported from what you already have, and published to individual sales channels — the e-shop, the quote and the document all talk about the same product.

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What the catalogue holds

Families and variants

A product with variants is one card, not ten almost identical ones. What they have in common is written once.

Attributes and categories

Parameters by which products can be filtered and compared. The same attribute means the same thing everywhere.

Publishing to channels

Each channel takes only what it needs to show. The status decides what is out and what is not.

What this solves in practice

One description instead of five

The text is fixed once and the change is reflected everywhere the product is shown.

Prices from a single calculation

The selling price comes from price lists and calculations, not from a manually retyped number in the e-shop.

Languages without a second catalogue

Translations go through the company glossary, so the attribute name is translated the same way in all markets.

Import from what you have

Spreadsheets, exports from the old system, or supplier data. The catalogue doesn't start empty.

What you need

Product list

In whatever form you have today. Even a spreadsheet is a good start.

Decision about the structure

What is a family, what is a variant, and by which attributes filtering should be enabled.

A channel that asks for the data itself

E-shop, quote, or your system via API.

Frequently asked questions

Can it handle variants and parameters?

Yes, the catalogue is built for that. A variant is part of a family, not a standalone product, so shared details aren't copied over.

How do products get in?

By importing from your data. Based on what you have, field mapping is set up, and further batches go on their own.

Who is the source of prices?

You. Price lists and calculation rules are in the platform, and the catalogue takes the result from them — not the other way around.

Send us a catalogue sample

We'll show how your products would look with families and attributes — ready for publishing.

Book a demo