Data, identity and AI
A customer you recognise across e-shops. Data that doesn't disappear with the old system.
The identity graph links customers across e-shops and brands. The archive holds data from systems that are being phased out, so that it can still be searched even after the original software is switched off.
Two parts
Identity graph
Accounts, emails, and orders from different e-shops are merged under a single person when they belong together.
Archive
Orders, documents and customers from an outgoing system in a form that can be searched.
Search in history
Support finds what a customer bought three years ago, even if that e-shop is no longer running.
What this solves in practice
One customer instead of five accounts
Purchase history makes sense, even when a person shopped on multiple domains.
Migration without losing history
Switching to a new system doesn't mean the past gets cut off.
Support has something to show
There's no need to turn on a shut-down system to look up an old order.
Old software can be turned off
When data is in the archive, the server doesn't have to run just for viewing purposes.
What you need
Exports from old systems
Database or exports. The more complete, the less has to be looked up.
Matching rules
How it's determined that it's the same person. That's decided by the company, not an algorithm.
Nothing else
The archive runs within the platform, without a separate viewing licence.
Frequently asked questions
How does data get into the archive?
By exporting from the system you're leaving. It gets imported into a form that can be searched, and the original software can then be turned off.
How is it determined that it's the same person?
According to rules you define — email, phone, billing details. Ambiguous cases are not merged automatically.
What can be archived?
Orders, documents, customers, and their communication. It's data from e-shops and systems you're leaving.
Do you have a system you want to turn off?
Tell us what's in it, and we'll discuss what can be transferred to the archive and what to the platform.